Target Audience for Eminem

The target audience for an rap artist such as Eminem, with his comical and conflicting real life lyric would implicate that he is aiming at a mass audience of predominantly young male teens in the age range of 15 to 25. I believe this to be the case because he seems to open his world out to the audience, aiming for them to understand and appreciate he's struggles of life, as if they may have been through similar struggles,this is his unique selling point or niche. However seeing as he has made tracks with other artist this may have extended his reach to even females, An example of a track which implicates this is 'Love the way you lie' which features Riahanna
(http://www.youtube.com/watch?v=uelHwf8o7_U&ob=av3e).

He is signed by Dr. Dre a well known artist and label director, who has helped Eminem establish his identity as well as other artists such as snoop dogg who has millions of fans across the world implicating that eminem in following the same path.