Footage for my music video

This is some of the initial footage taken for the planned story board, I am happy with alot of the footage, i have taken into consideration of mise-en-scene, through filming the surrounding by panning the camera after the artist has finished his vocals.I have also included a genre characteristic by incoporating a veichle in the mise-en-scene showing wealth. Also i considered different angles to create different effect such as make the artist look powerful from low angle shots.

However I feel the footage lacks direction and the planned story board will be edited, and more scenes will be added. I feel there needs to be a greater emphasise on the surrounding of the artist to give the audience and understanding of the artists background.

I feel some of the footage lacked good lighting and this could be an issue with the proffesionalism of the final product, therfore there are two methods i will use to resolve this, firstly i could film the shots again, which is time consuming or alternatively use the video effect on the editing to increase the brightness of the footage or add an effect and impliment Goodwins principles.

Also I feel i have not incoporated enough footage which will be efficent to use for lipsyncing so i will be focusing on adding extra footage, a scene of a close up of my lips, and me say the lyrics slowly and then speeding up the footage using the editing software to match the vocal on the music. This should if done properly show clear lipsyncing showing lyrics linked to visuals.

Final Storyboard

Final Storyboard

Day five of filming - Last stage

Shots taken linked to final storyboard: 10,14,15,121,24,28,34,35,41,42

Location of shots: The basketball court in The Rec

Today was my final day of filming due to everything going as planned, the whether was beautiful and allowed me to be creative with shot angles and direction of shooting. Also my props were prepared for filming today as evident with the urban clothing they were wearing. I had a few of my props shoot baskets, which took a little while before they got it in (they should of really practiced) so i spent a little while filming this section. However all else went well with a scene of the artist dancing which was the perfect opportunity for linking music to visuals. Whilst recording all 5 days, the artist was lip syncing the music by playing the track on his phone whilst filming. 

Day 4 of filming - Stage 4

Shots taken linked to final storyboard: 4,6,7,18,22,23,37,38,43

Location of shots: on the way to Letchworth, on the way out of Stevenage,  Hitchin town centre and king Georges.

Due to my driver not being available in the previous days, i had to leave the filming of the vehicle till today to show wealth a genre characteristic of rap. I first went out and filmed during the day with the car, driving around the local towns to add to the location shots for my artist. At first it was difficult keeping the camera footage clear when shooting in the car due to the bumps during driving. Eventually though i worked out a way of keeping the footage clear and not jittered, i taped the camera to my right hand and supported the hand with my left arm. Once i completed the shooting i felt that the filming was missing filming at night, which is seen in a large number of rap videos, so that night i went out to and shot scenes on the way out of leisure park in Stevenage. Today the filming went well, everything was successfully filmed first time round.

Day 3 of filming - stage 3

Shots taken linked to final storyboard: 3,5,31

Location of shots: The hill

Moving along I shot some scenes at the top of the hill, firstly to match video to lyrics 'stick to studies linking theory to education', i showed this through shooting the artist in school uniform. Today the whether was considerably better and really helped create clear bright images. Also i shot footage of the location to incorporate in the beginning of my video, to set the scene for the audience. I did experiment with a couple location on the hill but chose to stick with the shots found in the final story board as it really gives an idea to the audience what type of environment the artist is from.

Day 2 of filming - stage two

Shots taken linked to final storyboard: 2,12,13,17,25,26,27,29,36,40,44

Location of shots: the red building situated at The Rec

I was planning to shoot some of these scenes yesterday but i forgot to mention to my props they needed to wear urban clothing to suit the genre characteristics of rap music. Therefore these shots were taken today. I used the camera stand attached to the camera to get some high angle shots of the artist, but had to repeat couple shots as the footage wasn't clear. The weather also played its part with drips of rain here and there, as a result i had to wait till the sun was out as during the day as i was dependent on natural lighting. I did attempt to add extra lighting using four phones with flash light, to experiment whether it had any impact but it wasn't successful.

Diary- shooting stage 1

Shots taken linked to final storyboard: 1,8,9,11,16,19,20,30,32,39

first day of filming:  the first stage of shooting complete, i had decided that i wanted to change the theme of music video from narrative to performance based. The location I shot at was The Rec located near grove road. I had issues with shooting the day before due to rain fall and as a result shots i had taken the day before i decided not to incorporate into my final storyboard, because the lens of the camera got wet and the footage taken was blurry. I am proud of the first stage of filming, and believe it was a success, with a range of shots used.

Location Shots

Location shots

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These are images of potential locations i will film my footage, the reason i have used these locations is because they impliment the mise-en-scene of the artists home town, aswell as link lyrics with visual;'i distiguished who i am living on these town streets'. there is potential i will include other location in my footage to give an all round emphasise on the mise-en-scene of Hitchin Town for the audience to appreciate.

Draft Story Board

Feedback from Class on my presentation

I was given the task to present my music video ideas infront of the class, this had to include my draft story board, lyrics linked to Goodwins principles and the track. After i had presented i was given feedback to make imporvements and what went well.

Good aspects of the pitch:

• Good use of Goodwins principles linked to lyrics
• Variation on mise-en-scene
• Good use of natuaral lighting
• Costumes linked to genre
• Genre characteristics matched
• Good use of camera Angles

Areas of the pitch need improvement:

• Alternatives for lighting
• Props
• Location Shots
  
• Help with filming
• draft story board
• notion of looking

How i aim to make improvements in the areas that need focusing on?

Firstly, I have decided i may include some extra scenes in the beginning of the music video, which will require an alternative of lighting instead of the sun as the scene will be filmed at night, so i will be using some portable lighting including mobile apps, and portable lamps.

In regards to Props, I will be using about 10 people all male and they have been informed about my project before filming footage, and i have shown them what ideas i have down on my draft story board which has helped me develop my ideas further.

I have asked one of the props occasionally to help with shooting as i am the artist myself i can not hold the camera at all my angles desired, whilst performing so i have given direct instructions on which angles i need help.

One of the issues with my presentation was that the class could not see my draft story boards which restricted what feedback i could get, this was because i had not uploaded my draft story board onto my blog. But now that the draft story board is on the blog, i can gather feedback on my draft story board.

Notion of looking is included in my draft story board and alot of this includes direct eye contact with camera to show i'm addressing the audience directly as if i was telling a story to them.

Camera work and editing

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In the slideshow above, i go over the potential camera angles and editing effects i could include in the music video to create certain effects, keeping the audience interested and entertained visually. I have already considered using alot of the camera angle combitinations to provide different points of veiw for the audience, occasionally making the artist look powerful in some scenes and vunerable and isolated in others, these visual effects will be brillant for focusing on artist, incoporating close-ups to meet Goodwins principle.

Audience Profiling

There are different methods of Audience profiling and i will use each method to give an understanding of my potential target audience for myself the artist.

Using the simplest form of profiling is Demographic, which takes into consideration these factors:

1) Age - As the content of the lyrics are meaningful and require thought to understand, i would base my age range from 14-25

2)Gender - The lyrical content does not address a gender directly so i would say this music is for both sides.

3)Geographical Location - The meaning behind the lyrics means it relates to lives of people that are around on streets, so there is no set location for target audience, but i would assume i would get more demand from areas such as London, Hitchin, Birmingham, Luton, Stevenage.

4)Class - This music relates to the middle and lower class, so would have more of an impact on them.

5)Economic status - There are issues surrounding economic status, even though i believe that the lower and middle class people will appreciate the music more, there is no telling whether they would choose me over a well known name such as Lil Wayne, this is where establishing my brand identity is essential to lead the audience into trusting my material. Once i believe i have created a name for myself i think the lower waged will buy my music however with the online revolution having both positive and negative effects it has meant piracy has increased.

6)Religion - Even though the track that i have used has no relation to any religion, there will be following tracks which will link Islam into the lyrics so would be addressing Muslims, however this does not mean that it is my audience is restricted to Muslims only as i believe if a consumer feels the lyrics have a moving effect on them, it would not stop them listening, even if they are not followers of Islam.

Psychographic profiling - this categorizes audience in relevance to their needs and what motivates them.

My music is uplifting and inspiring so i would assume my target audience would be motivated by this music as it meets their needs of feeling confident and good about themselves, as well as a sense of drive and determination

The music also relates to street culture so the audience that i am aiming at will appreciate the lyrics, and understand my position, as they experience life through the same understanding because of the street culture.

Cross-Cultural Consumer Characteristics - categorization people in relation to their personal aspirations.

Mainstreamer - This relates to the people who only put their trust into music which has a well known brand identity, providing mainstream music. This is not the consumer characteristic, my music would draw attention to because i am not mainstream and definitely not known well enough to have a established brand identity.

Aspirers - These are the people who seek to improve themselves and take away the ideology from the product and adopt the values through the message. This is the consumer characteristic for an artist like myself to target, because i believe there is deeper meaning to the music, which the audience will take away.

Succeeders - These people feel secure and in control, usually in positions of power so by brands which bring back the feeling of control and power. This would not be the consumer characteristic for my music as it does not offer the audience that feeling of power but more so tries to relate lives of people.

For this section i have explored the methods used by artists to get a better understanding of the target audience they are aiming at, this has helped me personally develope my own stratergy for the target audience of my artist, helping me clearly define and group my potential target audience.

Collage of Target Audience

Target audience

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This is a collage linked to my Audience Profiling, showing a visual refrence to the target audience i am aim for. Each image represents a different area of my audience profiling, the benifit I have gained from this collage is i personally have an understanding of my target audience, therfore when i make my ancillary task, the language I use will be suited for the audience and the images will draw the audience attention as i have made it essential to relate myself to the audience.