Audience Profiling

There are different methods of Audience profiling and i will use each method to give an understanding of my potential target audience for myself the artist.

Using the simplest form of profiling is Demographic, which takes into consideration these factors:

1) Age - As the content of the lyrics are meaningful and require thought to understand, i would base my age range from 14-25

2)Gender - The lyrical content does not address a gender directly so i would say this music is for both sides.

3)Geographical Location - The meaning behind the lyrics means it relates to lives of people that are around on streets, so there is no set location for target audience, but i would assume i would get more demand from areas such as London, Hitchin, Birmingham, Luton, Stevenage.

4)Class - This music relates to the middle and lower class, so would have more of an impact on them.

5)Economic status - There are issues surrounding economic status, even though i believe that the lower and middle class people will appreciate the music more, there is no telling whether they would choose me over a well known name such as Lil Wayne, this is where establishing my brand identity is essential to lead the audience into trusting my material. Once i believe i have created a name for myself i think the lower waged will buy my music however with the online revolution having both positive and negative effects it has meant piracy has increased.

6)Religion - Even though the track that i have used has no relation to any religion, there will be following tracks which will link Islam into the lyrics so would be addressing Muslims, however this does not mean that it is my audience is restricted to Muslims only as i believe if a consumer feels the lyrics have a moving effect on them, it would not stop them listening, even if they are not followers of Islam.

Psychographic profiling - this categorizes audience in relevance to their needs and what motivates them.

My music is uplifting and inspiring so i would assume my target audience would be motivated by this music as it meets their needs of feeling confident and good about themselves, as well as a sense of drive and determination

The music also relates to street culture so the audience that i am aiming at will appreciate the lyrics, and understand my position, as they experience life through the same understanding because of the street culture.

Cross-Cultural Consumer Characteristics - categorization people in relation to their personal aspirations.

Mainstreamer - This relates to the people who only put their trust into music which has a well known brand identity, providing mainstream music. This is not the consumer characteristic, my music would draw attention to because i am not mainstream and definitely not known well enough to have a established brand identity.

Aspirers - These are the people who seek to improve themselves and take away the ideology from the product and adopt the values through the message. This is the consumer characteristic for an artist like myself to target, because i believe there is deeper meaning to the music, which the audience will take away.

Succeeders - These people feel secure and in control, usually in positions of power so by brands which bring back the feeling of control and power. This would not be the consumer characteristic for my music as it does not offer the audience that feeling of power but more so tries to relate lives of people.

For this section i have explored the methods used by artists to get a better understanding of the target audience they are aiming at, this has helped me personally develope my own stratergy for the target audience of my artist, helping me clearly define and group my potential target audience.