Introduction

The purpose of this blog is to research, plan, create and evaluate my own Music Video and as apart of the digipak will include a CD cover and back for my music video, also a magazine advertisement for advertising my material.

For me to define the term music video, we would have to look into its purpose of it, which includes marketing and promoting and accompanying a music track. A music video is usually the size of a music track with the odd occasion of it being longer for example in a narrative video (which i will further explain in this blog). A music video incorporates ideas and values of an artist, this gives a visual understanding of what the artist is speaking about, also usually the video has the artist themselves starring, having a more personal impact on the audience as they can visually see the artist and his body and facial expressions accompanying hear the artist which has an added value to the track.

A music video is beneficial to the artist as it can essential help advertise and promote material of the artist or label to the public, using sites like Myspace or Youtube or alternatively through the TV using programs like MTV or 4 music. The other impact of a music video includes marketing other products, for example advancing of fashion including clothing designs, architectural designs along with technological designs such as new mobiles, watches etc. This helps increase demands in certain products by the audience an example would be recent SBTV videos on Youtube have artist wearing Ralph Lauren Clothing and I have noticed more and more people of my age group who watch these videos in my local area purchasing more and more of this clothing label.

The Three Types of Music Videos:

Narrative - This tell the audience a story an example would be Thriller by Micheal Jackson (http://www.youtube.com/watch?v=sOnqjkJTMaA&ob=av2n) This tells a story of how the artist turns into a monster and scares his girlfriend after leaving a horror movie which turns into reality.

Concept - This has a running theme throughout the video an example would be Last friday Night by Katy Perry (http://www.youtube.com/watch?v=KlyXNRrsk4A&ob=av2e) The theme of this is an American style party.

Performance - This has the artist/band performing in the video an example would be American idot by Green day (http://www.youtube.com/watch?v=VkmEZs_Kcms) They are performing in front of a live audience.