The online revolution has had a huge impact in how we as an audience interact with artist and their material. It has in simple terms made engaging with the artist music material a lot more easy and open to the whole world of people connected through networks. The benefit of this for the Artist is that it has extended their reach the a mass population without a costly price to pay as they can freely upload music onto sites such as Youtube and Myspace to establish their own unique (niche) identity. The only downside is that, there are so many thousands of artists now taking advantage of this free advertising and promotional services that it has made it extremely difficult to be seen by labels looking to sign artists, however if an artist builds a sustainable fan base then labels do look into the artist profile.
Elvis Presley an American Singer of the 1950's, was an artist which had to use the tradition method to establish his identity. He started singing from a very early age and was known to have talent at the age of 10 in school. He officially started his career by recording his first track at Sun Records Memphis Tennessee in 1953 for his mothers Birthday. This Track was broadcast across on the radio and from there demand for his track increased and after 6 months he was signed by Sam Phillips of Sun Records.
A band which have been particularly successful with The online revolution is Artic Monkeys,they came together and established a band in the year 2002. This meant they were able to take advantage of the site Myspace, which has the option to upload music and other material. This gave the the publicity and promotion they required for them to establish their identity in the music world. The advantages of this site allowed them to build a fan base without the requirement of a label and all this was done without them having to spend a penny,this meant that they could comfortably compete against artists who were signed to a label.
Elvis Presley an American Singer of the 1950's, was an artist which had to use the tradition method to establish his identity. He started singing from a very early age and was known to have talent at the age of 10 in school. He officially started his career by recording his first track at Sun Records Memphis Tennessee in 1953 for his mothers Birthday. This Track was broadcast across on the radio and from there demand for his track increased and after 6 months he was signed by Sam Phillips of Sun Records.
A band which have been particularly successful with The online revolution is Artic Monkeys,they came together and established a band in the year 2002. This meant they were able to take advantage of the site Myspace, which has the option to upload music and other material. This gave the the publicity and promotion they required for them to establish their identity in the music world. The advantages of this site allowed them to build a fan base without the requirement of a label and all this was done without them having to spend a penny,this meant that they could comfortably compete against artists who were signed to a label.
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