Evaluation Q2 - How have I incorporated brand identity in my products?

In this evaluation I mention my typography being sans serif font style, what i was meant to say was Serif font style, as san serif consists of lower case letters which i feel does not let off the visual image I want to portray of my artist.

Secondly I talk about image motifs but i didn't explain the reason for using this idea. Its is essentially for an artist like Fresha to have a clear image motif, so the artist will be easily remembered by the target audience, this includes the close-ups of the artist apparent in the music video and the album cover. This allows the audience to see a pattern in my artist work, which will help them remember him.

During my time creating this product, i didn't have the knowledge to add addition font styles to iMovie as a result this has let me down in creating a consistent brand identity in regards to font face. As you can see in the music video the font face used is arial, different to what is used on both ancillary tasks. If i did carry this project out again i would add the font face i needed to iMovie using dafont.com, by downloading the font face and adding it to the font library in iMovie.